Friday, April 3, 2015

Alex Fayman - Author of Sci-Fi thriller ebook Superhighway

Q1. How did your career journey start? Or Who/What inspired you to start this business/ entrepreneurship? 

In 1999, I completed an undergraduate degree in Biology. I was pursuing my father’s dream. He is a medical doctor and he wanted me to follow in kind. In my final semester, I took an elective in Economics. It was the first time I was truly excited to be in the classroom. It took some convincing, but I got my father to agree, and let me try an MBA program. Once I walked into a Finance class, my fate was sealed. I had discovered the subject that made me want to learn. I enjoyed finance so much, that I decided to become a doctor anyway. Only I would not be the kind of doctor that treats patients, but rather one that publishes on research and teaches at a university.

I completed a PhD in Finance in 2006 and got a job at a university in Arkansas. It was my goal to leave the small school and state as soon as possible, but 9 years later, I have 15 publications in the fields of Finance and Economics, and I am still here as a tenured professor. Three years ago, when
my wife started law school, I figured that I had some time on my hands, so I decided to write a book.

Q2. Kindly share some information about your Business, products and services here.

On February, 13, 2015, Superhighway, my Sci-Fi thriller went on sale all over the world. It’s a one of a kind novel that I believe will be as popular as Matrix and Back to the Future, from the earlier decades.

The main character in my novel possesses a superpower to travel through the Internet and change data inside. It’s an exciting, one of a kind novel.

Q3. What kind of challenges did you face while starting/doing business?

When the book went on sale, I had to figure out how to market the book without using any financial resources. My wife is still a student in her final semester of law school and we had a baby on January 2, 2015. I was offered services by PR firms, but had no budget for them. I had never used Twitter before, but knew about its potential. On February 15, 2015, I got on Twitter and had a handful of followers who were my family. Today, five weeks later, I have 8,600 followers. Many of my followers are authors, artists, publishers, IT people, and businesses. The word about my book is quickly spreading and I’ve been asked to talk to a CEO of a publishing company and do this interview with your well-espected Entrepreneurship magazine.

Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

I did not sleep more than 1 hour a night, for the first 2 weeks on Twitter. My sister, who is completing an MBA at University of Chicago and is the Director of Marketing at Trello, suggested I find an article on influencers. That was all the help I got with the marketing process, and it was all the help I needed.

I send emails to influential Twitter personas telling them about my book and myself, and then tweeted them my book promo. Many, were kind enough to follow me, providing me with credibility. In less than a week, I had over a thousand followers, most were people with long and successful careers in their respective fields.

After two weeks on Twitter, I learned the key lesson of digital marketing. You cannot ask people to do anything for you. They simply won’t. People, online, have to want to do something for you. In my case, it was spread the word about Superhighway. I think it was the combination of me being kind to people online, my ability to get influencers, and the fact that I have a powerful product. Superhighway was constantly receiving positive comments.

Q5. Share with our readers about your experiment period after the discovery period?

I decided that I needed to develop a Superhighway brand by talking about education, love and fitness, instead of trying to get people to buy my book. The response was rather interesting. People started tweeting me and asking me about the book. Finally, I realized that all those authors, artists, poets and businesses that followed me needed an online market for their products. If I could create a market for their products and RT them, they would RT my book. I was always a fan of electro music.

On week 3 on Twitter, I started posting my favorite music clips, and that increased the inflow of followers. Artists began RT Superhighway, just so in response I would RT their work in my newly created marketplace. My followers enjoyed the music so much that they would RT the works of the artists and businesses that followed me. The key is to be social and to thank everyone for his or her efforts. That takes time. I still have my academic job and a two-month-old baby.

Q6. What are your future plans? Or now what is your vision for next five years?

I am working on the Superhighway sequel. I would like to sign a blockbuster contract with a major publishing company for Superhighway. I want to continue to build the Superhighway brand. I think it has big possibilities and could become a brand worth billions of dollars.

Q7. How would you advice/suggest new entrepreneurs who want to start & sustain in business?

I think that Twitter is Facebook on steroids, as far as marketing is concerned. I think that the key to social networking is to be social. Being social was always one of my strongest character traits. I have always been able to talk to people and figure out how to make them smile. These physical interactions transcend into the digital world. So the key is to be nice to people. In America, there is a saying, “Kill them with kindness.” It has become somewhat of a motto for me.

Q8. LinkedIn profile URL link 

Q9. Facebook profile URL link

Q10 Twitter profile URL link

Q11. Personal blog URL link 

Q12. Company web site & Company blog URL link