Friday, November 21, 2014

Rajaani R Agarrwal - Founder and the Principal Interior Designer

Q1. How did your career journey start? Or Who/What inspired you to start this business/ 

Interestingly, I landed in Mumbai in 1984  to do Textile designing but since admissions were full, my brother got me forms of Interior Designing. Very reluctantly I gave my Aptitude test and got selected so accidentally got into Interior designing.

At that time I saw it as just a decorating course and never knew that it was much more than that. It was pure designing with tremendous scope and gradually got interested in the subject and saw it as a very creative and challenging field of opportunities.

Luckily I met few professors who encouraged and embedded in me that we should not be doing this course just for getting good marriage proposals but to pursue it seriously as a promising career. I had made up my mind and decided to never give up or look back regretfully and kept growing as life moved on..

Q2. Kindly share some information about your Business, products and services here.
Mine is a Proprietor firm with the name Rajaani R Agarrwal’ where I am the Founder and the Principal Interior Designer and this year I have completed 25 years of my journey in this field.
This Mumbai based Firm was established in 1989. It is a professional Designing firm specializing in Commercial, Residential, Hospitality and Retail Interiors.

We get involved in the project right from the time of visualizing the concept,working on the minute details and taking care of the aesthetics and the functionality combined till the last nail is hammered home. Utilizing each inch of the space available effectively and yet making it look spacious and minimistic is our specialty.

We are also Vastu and Green Interior experts and plan and design keeping vastu basics and Green elements in mind.

With our expertise and experience we have grown over the years and now we undertake projects not only in Mumbai but also in cities like Pune, Aurangabad, Bangalore, Jodhpur, Lucknow etc. Our Team is prepared to take on any Design project with the same enthusiasm and High standards that are the hallmark of our group.

Q3. What kind of challenges did you face while starting/doing business? 

As a newcomer I faced lot of challenges. Clients would take advantage and not pay after taking away the designs. Being a woman and handling the Male clients and uneducated Labours was most challenging which gradually I learnt to deal with effectively, maintaining my dignity gracefully.

Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

I learnt very early that I cannot allow anyone to take me for granted so had to be authoritative, very professional and transparent in my dealings and made my terms and conditions very clear before I took up any project.

Difficulties started when I got married and got a son to look after but successfully learnt to balance my Professional responsibilities along with my Family responsibilities.

Q5. Share with our readers about your experiment period after the discovery period?

As a Designer it was my duty to take and understand thoroughly the wish or requirement list from my clients and make proposals where all their requirements fitted in along with good aesthetic features and always I have been successful in finalising the designs in the first attempt.

I then started exploring how I could design differently from the existing trends in the market and left a personal and unusual touch in my designs which was appreciated and accepted and gave lot of satisfaction besides the Financial security.

I also took up designing small spaces with maximum utilization as a promising challenge

Giving the best with minimum budget was another challenge which I soon mastered.

Soon drawing boards changed to Computers so I had to keep changing and adapting myself with the new technologies coming in with speed.

Q6. What are your future plans? Or now what is your vision for next five years?

I aspire to get more of  Corporate clients and get into more of Commercial and Retail Interiors than Residential.

I plan to update my website and get myself well versed with the Social Media trends which at
present is my weak point and get more exposure for my firm apart from getting projects from just word of mouth and references.

Q7. How would you advice/suggest new entrepreneurs who want to start & sustain in business?

Short and sweet-Dedication and Discipline are the two mantras to start and sustain yourself in any field.

Enjoy and love what you are doing and never compromise with your values.

There is no easy way and short cut to success,you have to be persistant and steadily move towards your goal with 100% focus and the main challenge is to balance the Business and the Family creatively as both are equally important in life to remain unstressed and happy.

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