Friday, September 26, 2014

Sushant Mysorekar - Founder & CEO of BRAIN RHYME

Q1. How did your career journey start? Or Who/What inspired you tostart this business/ entrepreneurship?

Right from beginning of my career, I was completely focused on becoming an entrepreneur. I had decided right from the beginning to start with some business, which can earn my livelihood & provide value to society. With this in mind I met my first mentor Mr.Dilip Tikle sir who guided me in building up my career. He introduced me to my mentor, guide, philosopher & a true friend Mr.Vikrant Chaphekar who unconditionally supported me & helped me to stand on my feet by providing me tools, resources to start the business.

Q2. Kindly share some information about your Business, products and services here.

BRAIN RHYME is a Brain training program engaged in process of learning, research, educating, mentoring and coaching participants by imparting various tools, systems & techniques for better tomorrow.We all face a few challenges which are typical of the age we are living in. Students as well as professionals have shorter attention spans (due to the advent of internet) and have too many distractions which were not there a decade ago.Our workshops / personalized coaching have been proven to help many who are faced with learning difficulties & struggle for better understanding and recall. BRAIN RHYME helps people of all ages & from all walks of life.

We provide coaching in groups as well as individuals. Our Brain-Smart program is specifically designed keeping in mind the needs, desire and results required by Students. Our  Brain-Professional program is specifically designed keeping in mind the needs, desire and outcomes for the working professionals. We also provide programs for LD, Alzheimer, Glaucoma, Speech disorder, Dementia, Slow learners, & MS patients.

Q3. What kind of challenges did you face while starting/doing business?

Since last couple of years before research had been done on Cognitive skill development, lot many were not aware about the benefits of Brain development programs. It was difficult to introduce the services in the beginning phase. Secondly their were no ready  material available for circulation . When we designed both & showed results people started believing in us.

 Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

Yes as in any other business, one needs to face the challenges, but the funniest part was it was enjoyable, as we learnt new aspects, started working with different people from various backgrounds & since I am from Psycological background , I enjoyed the difficult circumstances & learnt new techniques which I might have not learnt otherwise.

Q5. Share with our readers about your experiment period after thediscovery period?

Experimentation is an ongoing process & it never ends. We worked with lot of normal kids initially &our techniques helped them to come up with good results . but it was a great challenge to us while working with participant having learning disabilities, Alzhimer, Dementia, MS & many such difficulties. We were confident that the techniques shall definitely work, but our challenge was to mould them in the pattern that they understand. We are glad to inform our readers here that we were successful all the time, because we were clear about the basic concepts , systems, process & methodology of deliverables.

 Q6. What are your future plans? Or now what is your vision for next five years?

Within next 5 years we shall be targeting schools in India & conduct memory competitions to make them competitive, more stronger & realize their inner potentials.

Q7. How would you advice/suggest new entrepreneurs who want to start &sustain in business?
  • Before starting any business learn the financial side of the business as it can help you in taking risk, since without risk you cannot do any business.
  • Be ready to accept challenges & focus on what needs to be done rather than why it needs to be done.
  • In difficult times, do a product research and work on it, as it can be a source of inspiration & future plan to move ahead.
  • Don’t get involved in only one product instead work on different product / areas of business.
  • Create a quality product & then start your marketing first with people whom you know better & ask for their feedback.
  • Improvise on your product every 3 months..
Q8. LinkedIn profile URL link

Q9. Facebook profile URL link

Q10 Twitter profile URL link

Q11. Personal blog URL link

Q12. Company website & Company blog URL link